“Appreciation is a wonderful thing. It makes what is excellent in others belong to us as well.”
August 27, 2019
10 Ways On How To Retain Clients
There are countless ways in which businesses can not only attain clientele, but retain it as well.
Below follow 10 examples that may aid you in your business from a variety of angles.
Some of these suggestions are simpler than others, but none is so overly complex that it shouldn’t be at least considered at length.
#1 – Gift Boxes Or Bags
There are a variety of ways that you can show appreciation for customers; gift boxes or gift bags are two of these.
Amazon provides easy-shipper black boxes which could be used to show your appreciation to your customers. These gift bags and gift boxes could include T-shirt, Ebooks, starter packs, stickers, coffee cups, pens, keychain, clothing, etc. This allows the customer to see not only that you care about their business, but you are willing to show your appreciation in a variety of ways.
#2 – Branded T-Shirts Or Apparel
Sending customers Branded T-Shirts or Apparel builds value when customers receive this.
Not only does this (1) promote your brand, but doing this (2) also allows your brand name to achieve wider recognition.
#3 – Referral Kickbacks or Commission
Giving customers kickbacks via referrals or commissions is a simple way to show your appreciation that can solidify loyalty to a great degree.
Likewise, customers will not only continue supporting your business for a much longer period, but could add significant word-of-mouth referrals that would probably not take place if this idea was employed.
#4 – Discounts On Future Purchases
Customer discounts is works similar to #3, though it is coupled directly to customers themselves, rather than those that could be referred therein.
This not only encourages brand loyalty, but if carried out thoughtfully, could really snowball into significant growth depending on how those discounts are employed. For instance, one idea small business could follow is giving a 1% discount after the first purchase, with additional 1% discounts stacking on top. So while the second purchase might only net the buyer 1%, the eleventh purchase would net them 10% off, and so on. Of course, this discount is capped at a certain point, but it encourages incredible long term loyalty, that doesn’t sacrifice too much profit up front, but also rewards your most loyal customers over time simultaneously.
#5 – Exclusive Contents Or Perks
Exclusive content could be anything from educational to informative content, though it can certainly extend to much broader ideas.
These could perhaps extend to research papers, articles, and so on. Concurent with that, this could also include exclusive videos, group chats, and the like.
#6 – Recognition On Social Media Platform
Taking pictures with customers or clients and promoting those who support your work shows the world not only your appreciation for others, but how those individuals have impacted your life not just as a business, but as a person. Such an in-depth approach can really make a different in connecting with others and building community.
#7 – Free Services & Items Based On Loyalty
Giving customers free services at times, or free items, not only helps customer retention and encourages brand loyalty, but allows others to see that you’re willing to give something back to those that support your business.
#8 – Inviting Some Of The Clientele To Your Business
There are two main ways that one could show a client a business. The first of these could be done in person, and the second via a video.
Given that many people are intrigued with how certain business operate, this allows them to observe the business from an insider’s perspective, but also allows an in-depth view that is appreciated by some to a greater extent, much more than one would think in many instances.
#9 – Offering To Pay For Outside Services
Offering to pay for outside services could be done in a variety of ways. Before moving on though, there is a significant difference between pure professionalism and doing something for personal gain.
For instance you are a male, never be that person that invites a female out for personal gain, merging business with pleasure, when each belongs separately.
Now, whether ultimately acted upon or not, considerations should usually be made to show appreciation for others at certain times that have helped you in business, whether directly by being a customer, mentor, and so on, or indirectly through other avenues like referrals.
As an example, this can be done through dinner, attending a sporting event, a golf outing, as well as other ways. Having families spend time together could also be a great idea.
#10 – Promote Client Services
Only promote a client’s services if you truly believe in it. Stick to what you believe resonates with you the most.
This (1) helps your business relationships, (2) strengthens community, (3) helps grow their business, (4) shows that you care, and also (5) has the ability to help grow your business as well through word of mouth.
There are many considerations that can and should be given on how to retain clients. The simplest one is just showing your appreciation, and doing it constantly. How you do that is your choice, but a choice that should be pondered at length given crucial importance of it and the potentiality of it.
Never underestimate the power of appreciation, whether it is in business or life, for certain instances, though seemingly inconsequential at times, can strengthen relationships to a much greater extent than they are given credit, and also helps show others part of what you and your business are ultimately about.
About The Author:
Writer, Researcher & Book Reviewer
Owner of Blocked Up