10 Ways On How To Retain Clients As An Existing Business

“Appreciation is a wonderful thing. It makes what is excellent in others belong to us as well.”

– Voltaire

August 27, 2019


10 Ways On How To Retain Clients

There are countless ways in which businesses can not only attain clientele, but retain it as well.

Below follow 10 examples that may aid you in your business from a variety of angles.

Some of these suggestions are simpler than others, but none is so overly complex that it shouldn’t be at least considered at length.

#1 – Gift Boxes Or Bags

There are a variety of ways that you can show appreciation for customers; gift boxes or gift bags are two of these.

Amazon provides easy-shipper black boxes which could be used to show your appreciation to your customers. These gift bags and gift boxes could include T-shirt, Ebooks, starter packs, stickers, coffee cups, pens, keychain, clothing, etc. This allows the customer to see not only that you care about their business, but you are willing to show your appreciation in a variety of ways.

Click Here to View Black Mailer Boxes



Click Here to View Gift Box Colored Tissue Paper


#2 – Branded T-Shirts Or Apparel

Sending customers Branded T-Shirts or Apparel builds value when customers receive this.

Not only does this (1) promote your brand, but doing this (2) also allows your brand name to achieve wider recognition.

#3 – Referral Kickbacks or Commission

Giving customers kickbacks via referrals or commissions is a simple way to show your appreciation that can solidify loyalty to a great degree.

Likewise, customers will not only continue supporting your business for a much longer period, but could add significant word-of-mouth referrals that would probably not take place if this idea was employed.

#4 – Discounts On Future Purchases

Customer discounts is works similar to #3, though it is coupled directly to customers themselves, rather than those that could be referred therein.

This not only encourages brand loyalty, but if carried out thoughtfully, could really snowball into significant growth depending on how those discounts are employed. For instance, one idea small business could follow is giving a 1% discount after the first purchase, with additional 1% discounts stacking on top. So while the second purchase might only net the buyer 1%, the eleventh purchase would net them 10% off, and so on. Of course, this discount is capped at a certain point, but it encourages incredible long term loyalty, that doesn’t sacrifice too much profit up front, but also rewards your most loyal customers over time simultaneously.

#5 – Exclusive Contents Or Perks

Exclusive content could be anything from educational to informative content, though it can certainly extend to much broader ideas.

These could perhaps extend to research papers, articles, and so on. Concurent with that, this could also include exclusive videos, group chats, and the like.

#6 – Recognition On Social Media Platform

Taking pictures with customers or clients and promoting those who support your work shows the world not only your appreciation for others, but how those individuals have impacted your life not just as a business, but as a person. Such an in-depth approach can really make a different in connecting with others and building community.

#7 – Free Services & Items Based On Loyalty

Giving customers free services at times, or free items, not only helps customer retention and encourages brand loyalty, but allows others to see that you’re willing to give something back to those that support your business.

#8 – Inviting Some Of The Clientele To Your Business

There are two main ways that one could show a client a business. The first of these could be done in person, and the second via a video.

Given that many people are intrigued with how certain business operate, this allows them to observe the business from an insider’s perspective, but also allows an in-depth view that is appreciated by some to a greater extent, much more than one would think in many instances.

#9 – Offering To Pay For Outside Services

Offering to pay for outside services could be done in a variety of ways. Before moving on though, there is a significant difference between pure professionalism and doing something for personal gain.

For instance you are a male, never be that person that invites a female out for personal gain, merging business with pleasure, when each belongs separately.

Now, whether ultimately acted upon or not, considerations should usually be made to show appreciation for others at certain times that have helped you in business, whether directly by being a customer, mentor, and so on, or indirectly through other avenues like referrals.

As an example, this can be done through dinner, attending a sporting event, a golf outing, as well as other ways. Having families spend time together could also be a great idea.

#10 – Promote Client Services

Only promote a client’s services if you truly believe in it. Stick to what you believe resonates with you the most.

This (1) helps your business relationships, (2) strengthens community, (3) helps grow their business, (4) shows that you care, and also (5) has the ability to help grow your business as well through word of mouth.

Final Thoughts

There are many considerations that can and should be given on how to retain clients. The simplest one is just showing your appreciation, and doing it constantly. How you do that is your choice, but a choice that should be pondered at length given crucial importance of it and the potentiality of it.

Never underestimate the power of appreciation, whether it is in business or life, for certain instances, though seemingly inconsequential at times, can strengthen relationships to a much greater extent than they are given credit, and also helps show others part of what you and your business are ultimately about.


board-2449726_960_720View our “Mindset 101” Article Here

In life, there are various avenues of learning. One way is through your own inherent actions. Another conversely, is through the actions…. Click Here to Read More


About The Author:
Zy Marquiez
Writer, Researcher & Book Reviewer
Owner of Blocked Up

Creating The Flawless Consultation

Creating The Flawless Consultation:

How To Sell Personal Training

Personal training is a drastically booming profession within the fitness industry. Setting your own hours, receiving high compensation, and enduring good working conditions sounds absolutely amazing until being a salesman is something you hate. Something that can make or break your income would be your initial consultation with potential clients. Consultations should be your “power move” when it comes to turning a potential client into a paying client. Below we dive into the concepts that construct a flawless consultation program.

Pre-Assessment Material

During the first meeting with a potential client, it is time to gather as much information on them as possible. The first step in the consultation process was a group of questions needing to be completed along with the inquiry form online. Along with this, information like Par-Q, health questionnaire, and other forms of feedback is to be completed prior to any hands on testing. Once everything is complete, it is time to perform your fully prepared assessment regiment.

Screening and Assessment

PicsArt_03-18-02.25.29.jpgThe screening and assessment part of your program is typically the most adaptive and modified portion of your entire session. You never know who will walk in, their condition, or any obstacles that get in your way of servicing them effectively. A “screen” consists of global or brief tests that require a simple pass or fail result. “Assessments” are further investigations through testing that should be utilized if an individual fails a screen. Personal trainers should construct a set of 6 to 8 highly effective screens, with a few assessments per screen in order to gather enough material for proper feedback to the client.

Address The Issue

During your screen and assessment process, a trainer should be implementing tests based on the issues or concerns presented to the fitness professional prior to the hands on portion. Along with these tests, there should be a few testing protocols that the trainer requires as a standard “across-the-board” test for all clients. Any form of imbalances, poor posture, movement pattern issues, or body condition concerns should be noted and presented to the client. With this form of communication, you are letting the client become aware of the issues at hand.

Provide The Solution

You just finished assessing and addressing fitness and wellness issues that your potential client has, and contemplate on the best approach to providing feedback. One of the best things you can do during a consultation is providing a solution to an individual’s problem. So many fitness professionals find this as a “buzzkill” because it can make the individual feel like they don’t need your services. This is a completely wrong mindset. With presenting a solution, which could honestly solve there issue on the spot, you are 1. showing that you know what you are talking about in case they have concerns in the future 2. creating a referral system if anyone asks them where they heard about the solution 3. still positively impacting the life of someone that needed your advice.

Build Value

The ability to build value should be present throughout the entire process of your consultation. Value isn’t something you want to provide in just the end of any session. This comes from taking the time to understanding the potential client, communicating effectively, addressing issues, and solving problems. Building value comes from going above and beyond to educate the individual as much as possible within the hour. One piece of advice I give all of my trainers, is that when you walk into your consult, you should have the mindset that potential clients are gonna be your best friend within the first 10 minutes of chatting. END OF STORY. No matter how stubborn or ignorant you might think the individual is being, find some way to relate to them, to communicate to them, to understand them.

Present Service Package Plans

Last but not least, the SELLING. Stop going in for the “big bang” packages and scaring the individual with an expensive long-term contract. Start presenting short term packages, which allows you time to continue to build value and trust with the client. Once he or she sees the value in having you as their trainer, then initiating the discussion of long-term packages is a great time. Realize, not many people want to pitch $2,000 per month for 12 months to someone they met with for an hour, that may or may not be bullshitting them. Start selling cheaper packages to build your client list, grow a referral system, and gather resources for marketing.

I hope each and every one of you all found this article effective. Consultations and assessments are one of my favorite concepts of what we do! It allows us to help others while providing yourself with a setting for personal development. Each consultation is a new and exciting experience for both us and the individual in front of us.

If you have any question in regards to the specific of what paperwork or assessment tests I use, or any other questions, feel free to check out our fitness consulting services by clicking here.